You started this business with a
purpose
.
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Step 1 of 8
When you think about growth, what feels harder right now?
Explaining what makes us different in a crowded market.
Getting our systems and people to run smoothly as we grow.
Both are challenges in different ways.
Neither — something else feels like the bigger bottleneck
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Step 2 of 8
How clear and consistent is your message across marketing channels?
Sharp and compelling — people instantly “get” what makes us different.
Fairly clear, though we still get follow-up questions or confusion.
It’s there, but we’re inconsistent — marketing often takes a back seat to delivery.
Messaging isn’t a priority right now; execution and delivery come first.
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Step 3 of 8
When prospects
don’t
buy, what’s the usual reason?
They don’t fully grasp our difference or value.
They like us, but our process feels slow or confusing once they engage.
Both — unclear message
and
messy delivery.
We don’t really know; we don’t track it.
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Step 4 of 8
If your business suddenly got a big wave of new attention, what would happen first?
We’d celebrate — our systems could handle it easily.
We’d panic — delivery would struggle to keep up.
We’d worry whether the right clients were showing up — not sure our message attracts the ideal ones yet.
We’d love that problem — we just need more visibility to create it.
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Step 5 of 8
How often do you revisit and communicate your core purpose or “why”?
It’s crystal clear — everyone in the team knows it.
I know it, but it’s not consistently woven into everything.
We’re purpose-driven but focused mainly on practical systems and targets.
We don’t really talk about purpose; performance and results lead.
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Step 6 of 8
Which description best matches your day-to-day reality?
We’re strong at delivery but weak at telling our story.
We’re clear on our story but inconsistent in delivery.
Both are true depending on the week.
Neither — we’re in transition and redefining both areas.
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Step 7 of 8
If a mentor could fix just one thing for you overnight, which would move the needle most?
The clarity and confidence of our brand message and offer.
The efficiency and predictability of our operations.
Tough call — both would have big impact.
Neither — we’re after strategic growth beyond those.
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Step 8 of 8
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Name
Email Address
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